On a current Sunday morning I had the distinct and unique pleasure of touring my home city of Austin,Texas on a Segway motorized lorry with my visiting father and some other tourists. Besides the enjoyable of riding this new machine which I have for years wished to try,taking part in the tour advised me of the uniqueness of the city of Austin and why it is not quite like anyplace else. Austin somehow manages to maintain the ideal balance of the cutting edge of modern internet marketing company(s),the edginess of a lively youth culture,and the traditions of Texas.
As a Web online marketer,I could not assist however connect certain aspects of this new-found gratitude for my city with what I believe are some key insights about how my customers can much better connect with consumers online:
Insight # 1: Job your own design:
Austin represents an eclectic mix of conservative Texas tradition,successful young experts,and a postmodern hippy culture of artists and bohemians. Individuals who go to from in other places for even a day or a week leave sensation like they have experienced something that is not quite like anywhere else they have experienced prior to. If you look carefully,you will see on every 50th vehicle or two bumper stickers that state “Keep Austin Weird,” representing a quiet rallying cry of support for Austin’s unique brand name of quirkiness. Likewise,your Web site requires to task who and what you are. Your objective ought to NOT be to attract crowds of potential customers to your website. Your objective ought to be to attract a consistent stream of potential customers who have a high possibility of transforming into paying consumers.
Insight # 2: Honor your brand name:
Austin has its own version of the Hollywood Walk of Popularity called,aptly,the Texas Walk of Popularity. Walkway stars etched with the names of popular Austinites from authors to performers can be seen downtown. Austin takes pride in its preferred sons and daughters. Even while Austin tries to change with the 21st Century,it keeps in mind those that helped make it fantastic. Taking a cue from the Texas Walk of Popularity,your business requires to develop a clear brand name method. Who your business is and what it represents encounters on your Web site in ways you can not even think of. The brains of your visitors take in countless visual cues per 2nd,and those visitors are making judgments about your business based upon what they see there. Once again,the objective is not to please every visitor. Rather,the objective is to honor your brand name and to let the “star” of your brand name shine through on your website.
Insight # 3: Shake things up every so often:
A visit to lots of parts of downtown Austin suggests that the city is presently in the throes of change. Substantial building jobs are underway to construct the essential property and organisation infrastructure to accommodate moving demographics. This is a bit unpleasant to motorists (and we devoted Segway-ists!) trying to get around the city. However,the city organizers are smart enough to understand that by proactively altering they are growing. The alternative is to go toward stagnation. In the world of Web traffic,this insights requires you to review your website regularly. Add some RSS feeds. Change your skins. Start a blog site and update it routinely. Install a widget. Refurbish your material. Do what you can to make visitors sit up and take notification: you will be viewed as fresh and cutting edge.
Insight # 4: Be ingenious:
On my tour I found out that the city of Austin has a very ingenious vehicle share program whose objective is to reduce downtown traffic and pollution while helping residents to get around. The program has a variety of designated parking spaces around the city for a handful of vehicles that can be rented by the hour. If a downtown homeowner has a doctor’s consultation or other transport need,they simply appear to the vehicle at the correct time and off they go. Really cool! So (you guessed it),your Web site requires to be similarly ingenious. Being ingenious does not imply transforming the (mouse) wheel: it simply suggests doing something that you have not attempted prior to that will make a favorable difference in the lives of your visitors. They will thank you for it with more organisation than you can manage.
Insight # 5: Proactively drive traffic to your website:
As cool as Austin is,the city is smart enough to understand that they require to get the word out about Austin. So,in 1991 they developed the slogan “The Live Music Capital of the World” to boast that they really had more live music locations per capita than even New york city City and Nashville. By the exact same token,your Web site can be the best website in the world,however if you do not actively try to drive traffic to your website you are losing out on a substantial chance. From pay-per-click (PPC) advertising to article and video marketing,there are many genuine ways to get individuals to your Web site. Avoid the “Develop it and they will come” myth. The method ought to be to construct a beneficial website with excellent material – and then wisely drive traffic to your website.
Insight # 6: Know your audience:
Austin has a clear vision of itself in 10 or 20 years from now. There are various jobs underway to attract successful,young experts to the city with ingenious advancements that put an emphasis on walking and availability instead of on vehicles. Likewise,whatever you do to drive traffic to your Web site requires to have your target audience in mind. How do they believe? What is very important to them? Know this and you will attract the consumers you require.
Insight # 7: Be clear about what you want individuals to do on your website:
A final note: Austin has plenty of one-way streets. When I initially transferred to the city I found this a bit frustrating,however I need to admit that when I got to know the streets it really simplified life a bit. For instance,approaching traffic is unidirectional,which equated to less hesitating when merging into traffic or deciding which method to go. In a similar vein,design your Web site such that first-time visitors understand exactly what you want them to do. You are the master of your (Web) domain and visitors to your website wish to know where to go and what to do. What is of worth on your website? You understand best,now make sure that your visitors understand,too.